Built in Ghana, used worldwide
BaobabPlugins builds focused WordPress plugins for the BuddyBoss ecosystem. Each tool solves one specific problem that community builders face every day.
The problem
BuddyBoss is the most popular WordPress platform for building online communities. But it has real gaps — member profiles invisible to search engines, a forum stuck in 2012, no native events, and an overwhelming setup process.
The existing plugin ecosystem doesn't help much. Most WordPress plugins are built for generic sites and don't understand BuddyBoss's architecture. So community managers end up cobbling together solutions that half-work, conflict with each other, or break on updates.
Our approach
We build BuddyBoss-native plugins — tools designed specifically for the BuddyBoss ecosystem, not adapted from generic WordPress plugins. Each plugin does one thing well, integrates deeply with BuddyBoss hooks and components, and ships lean.
We follow a simple rule: if it doesn't solve a real pain point that BuddyBoss users face, we don't build it. No feature bloat, no vanity features. Just tools that work.
The name
The baobab tree is one of the most recognisable trees in Africa — resilient, long-lived, and deeply rooted. In many African cultures, the baobab is a gathering place: communities form around it.
That's what we build for — communities. And like the baobab, our tools are built to be sturdy, reliable, and there when you need them.
Principles, not platitudes
One plugin, one job
Every plugin solves exactly one problem. No feature creep. No Swiss-army-knife tools that do everything poorly. Focus enables quality.
Ship, then polish
We release early and iterate based on real feedback. Shipping beats perfecting. The best features come from listening to users, not guessing.
WordPress-native
We use WordPress APIs the way they were meant to be used. Settings API, REST API, transients, nonces — no reinventing the wheel, no unnecessary dependencies.
Respect the admin
Community managers aren't developers. Our UIs are clean, our language is plain, and our setup wizards work. No jargon, no 47-field settings pages.
The person behind the plugins
Ahmed Saalim Iddrisu
Product manager, human-centered design practitioner, and startup advisor based in Accra, Ghana. Ahmed builds products at the intersection of community, technology, and African innovation.
BaobabPlugins started from a simple frustration: managing BuddyBoss communities and hitting the same gaps every time. Rather than wait for someone else to fix them, he started building.
A Proportion Global product
BaobabPlugins is a product line by Proportion Global — a design and technology consultancy working across Africa's innovation ecosystem. Need a BuddyBoss site built? We do that too.
Visit Proportion GlobalStart with a free plugin
Explore the catalog and pick the plugin that solves your most painful BuddyBoss problem.
Explore Plugins